Medical direction in place
For non-medical practices, we appoint Dr. Donaldson or another qualified physician as Medical Director, enabling you to operate as a licensed medical facility from day one.

Grow your clinic. Plan your exit.
We help clinics, med spas, and chiropractic and skincare practices build a complete medical Health & Wellness division — and prepare it for acquisition by private equity within 24 months.
Exit figures and timelines are illustrative targets and hypothetical examples, not guarantees; individual results vary. See Legal & Disclaimers.

What you become
Through a legal partnership, we establish or expand a medical division within your practice under a licensed Medical Director. You continue to run your business while our team manages the clinical, operational, and financial infrastructure around it.
For non-medical practices, we appoint Dr. Donaldson or another qualified physician as Medical Director, enabling you to operate as a licensed medical facility from day one.
Consistent protocols and a defined standard of care across every location — the operational consistency institutional acquirers expect.
Our procurement team's purchasing volume secures preferred rates on the medications, peptides, and devices central to your margins.
The division we build together is kept separate from the rest of your business, with its own set of records. You retain full control of your practice.
The offering
We integrate a comprehensive menu of high-demand medical and wellness services into your practice — the categories driving today's longevity and aesthetic-medicine market. Every service is supported by preferred pricing through our procurement volume, protecting your margins as you scale.
All services
Showing 18 of 18 services
Services are provided only by licensed medical providers following an individual evaluation and where medically appropriate. Availability varies by location and applicable law. Certain products or therapies referenced may not be FDA-approved for the uses described, and statements have not been evaluated by the FDA. This is not medical advice — see Legal & Disclaimers.
Your My Doctor's Choice team
Each practice is supported by a full team of specialists dedicated to growth, compliance, and the eventual transaction.

Delivering the standard of care across every service line.
Sourcing the best value-added solutions to lift EBITDA.
Driving patient traffic into your new service lines.
Engagement partners fueling patient demand in your market.
A CFO and private-equity healthcare executive who monitor performance and build the internal structure PE firms look for.
Keeping operations efficient and the growth record clear.
Leadership & expertise
Highlighted Partners

Medical Director / Partner
A board-certified emergency physician and graduate of Duke University (B.S., biological anthropology and anatomy) who earned her medical degree at UMDNJ–Robert Wood Johnson. She owns and serves as medical director of an anti-aging and wellness practice in Morristown, New Jersey, pairing advanced clinical technique with a patient-centered approach. Dr. Donaldson holds final authority over all clinical solutions and protocols.

Advisor / Partner
President of SottoPelle®, an international hormone-therapy training company affiliated with medical practices worldwide, and CEO of Tutera Medical, which operates four flagship SottoPelle® Method practices in Arizona. A leading advocate for evidence-based healthy aging, she directs procurement and best-value sourcing across every practice in the program.
The challenge
01
Demand for labs, prescriptions, hormone therapy, and weight-management programs continues to grow — services many practices cannot yet offer compliantly.
02
Adding medical services independently requires a medical director, and navigating scope of practice, pharmacy, and laboratory logistics.
03
Independent practices often lack a clear acquirer, a defensible valuation, and a structured path to a competitive multiple.
04
A unified group of independent practices with combined financials and standard procedures commands a substantially higher multiple in a group exit.
Why My Doctor's Choice
Other providers help you add individual services. We build the complete division and prepare it for institutional acquisition.
| Capability | Coaching platforms | Telehealth enablers | My Doctor's Choice |
|---|---|---|---|
| Add labs & prescriptions compliantly | Partial | Yes | Yes |
| On-site MD / Medical Director | No | Remote only | Yes |
| Full aesthetics + wellness menu | No | Limited | Yes |
| Preferred procurement pricing | No | Some | Yes |
| Fortune 500 CFO & financial oversight | No | No | Yes |
| Private-equity exit roadmap | No | No | Yes |
| Roll-up multiple while keeping full ownership | No | No | Yes |
Comparison reflects the My Doctor's Choice model versus common categories of wellness-enablement services.
The process
A clear, repeatable process — structured around the criteria institutional buyers evaluate.
We form a legal partnership and establish a My Doctor's Choice Health & Wellness division within your practice, led by a Medical Director and supported by our financial executive team.
Month 1
We introduce hormone therapy, peptides, weight management, aesthetics, and related services, supported by marketing and patient-acquisition partners.
Months 1–3
We grow annual EBITDA from under $500K toward $1M+, with oversight from our CFO and in-house investment team to establish a documented record of growth.
Months 3–24
Our M&A team has market intelligence and relationships with healthcare-focused PE firms actively seeking acquisition opportunities for businesses like ours.
By Month 24
Stage 1 of 4 selected
The My Doctor's Choice division you build is grouped with similar divisions at other clinics and packaged together. Pooling that EBITDA across the group unlocks the higher valuation multiples normally reserved for large healthcare platforms — the same benefit a traditional roll-up delivers.
The difference: you don't have to sell your practice to get it. Only the My Doctor's Choice division rolls into the group. You keep full ownership and control of your original practice while benefiting from the EBITDA arbitrage of a much larger enterprise.
Your MDC division
$1M
Clinic B
$1M
Clinic C
$1M
+ more
…
$10M+
Packaged group EBITDA
Valued at a large-platform multiple — not a single-clinic one
Only the MDC division pools in — your original practice stays yours.
Hypothetical example for illustration only — not a forecast or guarantee. See Legal & Disclaimers.
You stay in the driver's seat.
Your original practice stays yours — the division you built with us is what's valued as part of something far bigger.
Estimate your exit
Annual EBITDA
$499K
Multiple
4.0×
Implied value
$1.99M
Illustrative only; not a forecast or guarantee.
Illustration purposes only. See Legal & Disclaimers.
The same curve the slider reads — illustrative.
Invitation only
We're rolling out invitations to select practices nationwide. Tell us about your clinic and a member of the My Doctor's Choice team will reach out to see if it's a fit.
Important disclosures
Please review the following before relying on any information on this site.
This website is for general informational purposes only and is not medical advice. It does not diagnose, treat, cure, or prevent any disease, and it is not a substitute for consultation with a qualified, licensed healthcare provider. Medical services referenced are provided only by licensed providers following an individual evaluation, subject to medical appropriateness. Certain products or therapies that may be discussed — including peptides, hormone therapies, and similar compounds — may not be approved by the U.S. Food and Drug Administration (FDA) for the uses described. Statements on this site have not been evaluated by the FDA. Individual results vary; no outcome is guaranteed.
Revenue, EBITDA, valuation, multiple, exit, and similar figures — including any interactive estimator — are illustrative targets and hypothetical examples, not promises, projections of actual results, or offers. They are based on program assumptions and prior experience and will not reflect any particular practice. Actual results depend on many factors outside anyone's control and will vary. Past performance does not predict future results. Nothing here is financial, tax, accounting, legal, or investment advice, and nothing here is an offer to sell or a solicitation to buy any security.
The My Doctor's Choice program adds or enhances a medical division within a participating practice through a legal partnership, operated under a designated Medical Director in compliance with applicable law. Any exit applies to the My Doctor's Choice division built through the program, which may be sold separately; an owner may alternatively elect to exit their entire business. Program participation and economics relate to the My Doctor's Choice division. Structures vary by state and by practice and are subject to definitive written agreements and professional, regulatory, and legal review.
By using this site or submitting the invitation form, you agree to our and acknowledge our , which explain how we collect, use, and protect the information you provide and how to contact us.
My Doctor's Choice is a health and wellness program. It is not a medical practice, a law firm, an accounting firm, a registered investment adviser, or a broker-dealer, and it does not provide medical, legal, tax, accounting, or investment advice. References to third-party products, distributors, or companies are for identification only and do not imply endorsement. Trademarks and brand names are the property of their respective owners.